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Hoopla
Author
Goldstein, Noah J
Martin, Steve J
Subject
Persuasion (Psychology)
Business communication
Change (Psychology)
Influence (Psychology)
Interpersonal communication
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Marketing
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Collection
2nd Floor - Work
Online Hoopla Collection
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English
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Steve J Martin
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Steve J Martin
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1)
The small BIG: small changes that spark BIG influence
Author
Martin, Steve J
Language
English
Formats
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2nd Floor - Work
Work 658.409 MARTIN
1 available
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Description
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Argues that small changes can have big influential effects and identifies more than fifty of these changes in successful business case studies.
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2)
Yes!: 50 scientifically proven ways to be persuasive
Author
Goldstein, Noah J
Pub. Date
2008
Language
English
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2nd Floor - Work
Work 658.45 GOLSTE
1 available
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Description
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Presents dozens of surprising discoveries from the science of persuasion in short, insightful chapters that you can apply immediately to become a more effective persuader.
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